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HOME OF THE PLATINUM EAGLES(PE4L$)!
In the Beginning
If one advances in the direction of his dreams, one will
meet with success unexpected in common hours.
—Henry David Thoreau
It is a huge step. Deciding to go into business for yourself is one of the most important decisions you will make in your life. Ranking right up there with picking a partner and buying a home, becoming an entrepreneur is one of those life-altering events that will have repercussions for years to come. No, there are no guarantees, and yes, there will be obstacles. But do you know what? If you do it right, if you start the right
small business—one suited to your strengths, one that you are passionate about, one that allows you to make a nice profit—then there is no telling how far it can take you. John Nordstrom, founder of the department store with the eponymous name, said of his roots, “I was not certain what I wanted to do. I started looking around for some small business to get into. Mr. Wallin the shoemaker suggested that we join a
partnership and open a shoe store.”
ASSESSING YOUR STRENGTHS
Not everyone is cut out to be an entrepreneur. While the common perception of entrepreneurship is that it is exciting, and indeed it is, many other words equally describe the life of the self-made small business person: nerve-wracking, liberating, difficult, challenging, time-consuming, overwhelming, fun, joyous, productive, and uncertain—and that’s just for starters. Any small businessperson could expand at length about any one of these adjectives, for all come into play to some degree or another in almost every small business, and often in the same day.
So the question is not whether entrepreneurship is right for you, but rather, are you right for entrepreneurship?
Can you handle the stress, the freedom, the lack of structure, the uncertainty, and the opportunity that await if you decide to start your own business?
This really can’t be emphasized enough. While there is no doubt that being in
business for yourself can be great, if you are not temperamentally cut out for it, it will be a tough road. There is no shame in this. Some people are artists and others are lawyers, some are vagabonds and others are homebodies, some are entrepreneurs and some are not.
So which are you?