Brand Growth Strategy Matrix

Brand Growth Strategy Matrix

The brand growth strategy matrix is a simple method for visually representing the options a company can use in order to increase its market growth. The matrix considers two dimensions, products and markets, and considers whether they are new or existing. This results in four distinct growth strategies: market penetration (existing market and existing product), market development (new market and existing product), product development (new product and existing market) and diversification (new product and new market).

 

 

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